Kate Bush named official ambassador for Record Store Day UK 2024

"An album on vinyl is a beautiful thing, given a strong identity by its large-scale artwork"
28 February 2024

The unparalleled Kate Bush has been selected as this year’s official ambassador for Record Store Day UK. Bush will celebrate the distinct and treasured culture of the UK’s record shops along with the perpetual charm of vinyl records.

In a nod to vinyl aficionados, Kate Bush will release a special 10” version of Eat the Music exclusively on Record Store Day, only in indie record shops on April 20th. Initially meant as the first single from her 1993 album The Red Shoes, it was replaced and never released. This rare Record Store Day special, with a unique UV print and tracks selected by Kate including Eat the Music, Lily, and Big Stripey Lie, is expected to be highly sought after by collectors.

Kate Bush said: “What a huge honour to have been asked to be Ambassador for this year’s Record Store Day. It really is a great privilege​. Isn’t it great to see how the resurgence in vinyl has taken the music industry by complete surprise? It had decided to leave vinyl far behind, but it would seem that not everyone agrees! I love that!

I know there are many, many artists who are just as excited to see the audience turning the tide.​ In the same way that some people like to read a book on Kindle but also want to have a book as a physical object, a lot of people like vinyl and streaming. Both have different appeals.

The added bonus of vinyl is that it encourages people to listen to albums. An art form that I’ve always thought can be treasured in a unique way.  An album on vinyl is a beautiful thing, given a strong identity by its large-scale artwork. There’s a much more personal connection with the artist and their work.

It’s been fun putting designs together for some of the previous RSDs. This year’s design echoes the cancelled release of Eat the Music as the first single from the album, The Red Shoes.​ The image was intended to be on the cover of the single bag and is now on the disc as a UV print.

She explained: “The title, Eat the Music, is meant to be a playful nod to  ‘If music be the food of love, play on,’  from Shakespeare’s Twelfth Night.​ Each year Record Store Day gathers more attention, more momentum, and attracts more people who cram into indie record stores all over the world to see what’s up. What’s new?

This year, I hope you have a fantastic time at this very important event, and that you get to celebrate music that’s been specially released for you.”

Joining a distinguished lineup of previous Record Store Day ambassadors like Taylor Swift, Elton John, Noel Gallagher, and the 1975, Kate Bush’s involvement emphasizes the considerable impact and prestige of the event in the music world.

This year, over 270 independent shops across the country are participating in Record Store Day, marking the highest engagement in its 17-year history. The event is hailed as a significant contributor to the vinyl revival, rejuvenating the fortunes of the nation’s independent record stores with their continued innovation and determination, securing their presence in UK high streets.

Natasha Youngs, of Resident Music in Brighton, said “To have such an inspirational, cloud busting and resolutely independent artist championing this event is a huge honour. Especially one who has very much carved her own path throughout her considerable career while completely understanding the value of authenticity and independence is hugely appreciated by the record shop community. We can’t wait for Kate to be a part of our day!”

BBC Radio 6 Music is the official broadcaster for Record Store Day 2024. Save the date for April 20th and dive into the vinyl experience. For details and a list of exclusive releases, visit