FM PRO TECH NEWS
Justin Bieber has joined Madonna, Shakira, and BTS as a co-headliner of the first FIFA World Cup Final Halftime Show, taking place on July 19 at New York New Jersey Stadium.
Burna Boy, Gustavo Dudamel, PS22 Chorus, and Coldplay will also appear in the 11-minute performance, curated by Coldplay’s Chris Martin.
Produced by Global Citizen with Live Nation and Done + Dusted, the show will support the FIFA Global Citizen Education Fund, which aims to raise $100 million for education and football programmes worldwide.
For FM PRO TECH, the bigger story is the creation of a new global music-broadcast format around football, combining live entertainment, cultural reach, sponsorship, and social impact on a potentially record-breaking scale.