Calvin Klein has enlisted Jung Kook of BTS for the third chapter of its Fall 2026 Feel the Fit denim campaign, connecting fashion, choreography and sound in a high-energy visual directed and photographed by Renell Medrano.
The campaign begins with a simple product moment: Jung Kook pulls on a pair of Calvin Klein jeans, and the sound of the zipper triggers the beat. Set to My Prerogative and Cut the Cake, his movement then becomes the centre of the story, translating the confidence of finding the right fit into music-driven performance.
Jung Kook said:
After working with Calvin Klein for so many years, I’ve come to appreciate how I feel every time I put on the brand’s jeans. There’s something about the fit and attitude that really resonates with me. Bringing that feeling to life through music and movement made this campaign especially fun.
The Fall 2026 collection features updated versions of Calvin Klein’s 90s Straight Jean and Baggy Jean, with contrasting silhouettes designed around personal style and freedom of movement.
For Calvin Klein, the collaboration continues a wider strategy of placing musicians at the centre of its visual identity. Jung Kook’s choreography does more than showcase the clothes—it turns an everyday action into a compact piece of pop-cultural storytelling.