Jennifer Aniston is taking her own brand of natural, easygoing beauty into the fragrance market with her first perfume, Lolavie, which she described as “a nonperfume perfume.â€

Jennifer Aniston appears in a new ad for her perfume, Lovalie, on the shoals at sunset wearing nothing but a blanket. She describes the fragrance as a “nonperfume perfume.”
“I want people to go, ‘What is that? You smell great!'” Jen told WWD. “But most of all I wanted it to smell natural.”
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