Jennifer Aniston is taking her own brand of natural, easygoing beauty into the fragrance market with her first perfume, Lolavie, which she described as “a nonperfume perfume.”

'What is that? You smell great!'"

Jennifer Aniston appears in a new ad for her perfume, Lovalie, on the shoals at sunset wearing nothing but a blanket. She describes the fragrance as a “nonperfume perfume.”

“I want people to go, ‘What is that? You smell great!'” Jen told WWD. “But most of all I wanted it to smell natural.”