By Vasco Dega
Burgeoning London singer-songwriter James Smith has just unveiled his latest release My Oh My last Friday and what a track it is. The single is very much in keeping with James’ anthemic heartbreak track record, detailing the loss of someone in My Oh My with accompanying music video bringing this perfectly to life.
Speaking on the track, James explains: “My Oh My is a song about loss, of any type really. I wanted to write something that wasn’t too specific to my situation and felt simple but powerful; something that could stand as the voice of a lot of people. At its most basic form, it is a break-up song, the most pertinent lyric for me being “you’re on my mind, but you’re out my arms” – the feeling of someone still being present but not in the physical sense. Sometimes break-ups can feel like this, like a death, a mourning. This song explores that side of a break-up, that feeling of loss.”