It’s a Welcome Approach to the End of the World with a Pop Banger
By Frank Bell
UK-Based songwriter IZZA first appeared on our radar with the powerful Made Up My Mind last year. Her lush vocal tone stood out and made her into one of our tips for big things in 2021, her new single Apocalypse only furthers our prediction for the rising talent. Working alongside fellow London musician Zach Said, it’s a unique piece of pop production filled with lush electronic elements.
A music obsessive from a young age, IZZA’s musical talent can be attributed to her varied influences growing up. Honing her craft, she developed her sound from artists as diverse as Bill Withers to Amy Winehouse, to Disclosure. Her hard work and undeniable talent, has seen her harness the esteemed production expertise of Grammy Award-winning Adele and Bjork collaborator Matt Lawrence as well as Ivor Novello winner Iain Archer, famed for his work with James Bay and Snow Patrol.
IZZA explains: “I wrote Apocalypse together with Zach Said at the end of 2020 in a studio just minutes away from Oxford Circus. As most of that year, the streets were empty, the shops and restaurants were closed, the usual sound of music from the pubs and bars on Carnaby Street was missing – a different London to the one we were used to. Although ‘Apocalypse’ evolved during a global pandemic, the song is really about any challenging time in a person’s life and trying to find joy in it. A bad time can pull us down, but it can also help us realize what and who we appreciate the most. The song talks about the fact that building up walls around our feelings and trying to tackle life all on our own is not the solution, but connecting with ourselves and others is. The last line of the chorus says “maybe our story starts, when everything falls apart”, because we might find that some of the best things happen, not despite, but because of the darkness. And we’re ready for it, so “let the apocalypse come”.
Photo by Sam Rockman