The Track is Accompanied by a Haunting New Visual
By Vasco Dega
London-based songwriter IZZA is quickly finding her feet as one of the most exciting new pop songwriters emerging at the end of this year.
A music obsessive from a young age. her multi-faceted approach can be traced to childhood years spent immersed in a genre-blurring range of musical influences. Honing her craft, she developed her sound from artists as diverse as Bill Withers to Amy Winehouse, to Disclosure. Her hard work and undeniable talent, has seen her harness the esteemed production expertise of Grammy Award-winning Adele and Bjork collaborator Matt Lawrence as well as Ivor Novello winner Iain Archer, famed for his work with James Bay and Snow Patrol.
The new single Made Up My Mind is a sultry, chilled piece of pop bliss from an extraordinary talent. The visual is a perplexing but incredible piece of work, speaking on the release IZZA states:
“The song that was inspired by a past relationship turned into so much more for me, as it also reflects my experience in the music industry. Made Up My Mind is about learning that you don’t have to cave into the outside pressures of pretending everything is fine and trying to please others. It will never make you happy. Instead listen to your gut instinct – it will help you make the right decisions!…We wanted to add a twist to this video. Making up your mind can be hard. Sitting in your own thoughts and really listening to how you feel isn’t something we are very used to as a society. Maybe we struggle to make up our minds because we are so used to switching off, instead of listening to our gut instinct.”