Ice Spice is turning her main-character energy into a product fans can wear. The Bronx rapper has entered the beauty business with In Ha Mood, her first fragrance and the opening release from her global partnership with Revlon.
More than another celebrity endorsement, the launch demonstrates how modern artists are using music, social commerce and personal branding to build businesses that stretch far beyond streaming.
Ice Spice Brings In Ha Mood Into the Beauty World
Named after her 2023 single, In Ha Mood is a prestige eau de parfum inspired by the playful confidence and bold individuality associated with Ice Spice’s music and image. Ice Spice said:
Creating this fragrance with Revlon was a chance to bring my world into something people can actually wear—a scent built around being that girl.
She described the fragrance as feminine but bold, with the same energy she brings to her music and other creative projects.
The collaboration gave Ice Spice an opportunity to translate her personality into a physical product. Revlon’s fragrance team worked closely with the rapper throughout the development process, while perfumers Adriana Medina, Christine Hassan and Carine Certain Boin helped create the final scent.
What Does In Ha Mood Smell Like?
In Ha Mood is described as a floral, fruity and amber fragrance.
It opens with Revlon’s Queen Royale Accord, an Ice Spice-exclusive combination of berry fizz, pear and wild raspberry. Its floral center brings together rose, plum blossom and magnolia, while vanilla absolute, magenta moss and sensual amber form the warmer base.
The bottle continues the fragrance’s playful aesthetic with a soft-pink color, sculptural shape and butterfly-inspired bow around its neck. An emerald-cut cap and handwritten-style In Ha Mood inscription complete the design.
Every element is intended to reflect Ice Spice’s feminine, confident and instantly recognizable visual identity.
A Social-First Launch Built for Ice Spice’s Audience
Instead of introducing the fragrance through a conventional advertising campaign, Revlon and Ulta Beauty started with a limited release through TikTok Shop in July.
Ice Spice became Ulta Beauty’s first celebrity co-host for a TikTok Shop livestream. In Ha Mood was also the first new brand launched through the retailer’s TikTok storefront.
According to figures supplied by Revlon, the livestream generated 178,000 total views and nearly six million impressions.
Those numbers highlight a significant change in artist marketing. Platforms such as TikTok are no longer used only to promote songs or start viral challenges. They have become digital storefronts where entertainment, community and purchasing happen at the same time.
For artists with engaged online audiences, this creates a direct path from cultural attention to consumer sales.
From Recording Artist to Lifestyle Brand
Ice Spice has already worked with brands including SKIMS, Dunkin’, Kate Spade, Mercedes-Benz and Fortnite. Her fragrance partnership with Revlon takes that expansion into a more personal category.
Unlike a one-off advertising campaign, a fragrance can become part of a fan’s everyday routine. It allows listeners to experience an artist’s identity through something tangible instead of only through music, videos or social media.
The launch also arrives as musicians increasingly look beyond streaming revenue. Beauty, fashion, gaming and direct-to-consumer products can diversify an artist’s income while strengthening the relationship between the artist and their audience.
A recognizable song title can become a product. A visual aesthetic can become packaging. A fan community can become a customer base.
Ice Spice and her partners are connecting all three.
Price and Availability
In Ha Mood launches online through Ulta.com and Ulta Beauty’s TikTok Shop on August 19, 2026. It will become available inside Ulta Beauty stores across the United States beginning August 23.
The fragrance is offered in three sizes:
- 0.33 fluid ounces: $28
- 1 fluid ounce: $58
- 3.4 fluid ounces: $79
Pricing and availability may vary by retailer.
Ice Spice Is Building Beyond the Music
In Ha Mood proves that Ice Spice understands the larger business behind cultural influence. Music created the connection, but fragrance gives her audience a physical piece of the world she has built.
If the release connects with consumers, it could become the foundation for a much larger Ice Spice beauty and lifestyle brand. Revlon gains access to an artist with a young, socially active audience, while Ice Spice gains the infrastructure of an established global beauty company.
The message is clear: Ice Spice is not waiting for music alone to define her value. She is turning her influence into an empire—and making sure the business stays In Ha Mood.