By Vanessa B
So you have a business and want to create your own website. You’d be right to, as it’s very likely your competitors have one. According to recent statistics, 64 percent of businesses have a website, which means that not having one in the 2020s is putting you at a distinct disadvantage.
Yet to many people, the idea of making your own website seems like an arcane skill that is beyond the reach of mere mortals and business owners. This couldn’t be further from the truth. With today’s modern solutions, it’s easier than ever to create a website.
So how can you make a website that works well? In this guide, we’re going to give you tips for making a website, but we’re going to do more than that. We’re also going to take a look at how to attract visitors to your new website.
Are you ready to learn more and make your business stronger for the coming decade? Then read on!
1. Choose a Website Builder
So, if you want to make your own website, you need to choose a website builder. If you have good web coding skills then, by all means, make one yourself from scratch. However, most business owners do not have these kinds of skills and will need some third-party help.
There is a wide range of different website builders available. The three most prominent companies offering website builders are Squarespace, Wix, and WordPress.
Squarespace is a great program for small websites: it has great support and help sections, and also makes it easy for you to add a shopping cart to your site so that people can buy from you directly.
Wix, by contrast, is better for blogging than Squarespace and is generally a little more versatile. It’s probably the easiest of the three to use, with a simple drag-and-drop interface that keeps things basic. You can’t switch themes after you’ve set one, however, which means you need to have a clear idea of what you want your site to look like.
WordPress is one of the most popular CMSs in the world and its website builder is great, if a little more complex. There’s a huge amount of customization to do on WordPress but you will probably need to look up some coding guides.
2. A Question of Hosting
So you’ve got a website that you’re happy with. Now you need to find a place to host it. While many website builders come with a hosting solution of some sort, you should still consider whether you can do better.
Most hosting solutions are “shared hosting.” This means that you share the server with a range of other websites. This can be fine for very small websites but it’s not great for businesses for a few reasons.
If one site on the server is using a lot of bandwidth, everything else slows down. If your site is slow, this annoys customers and also affects SEO.
If one site on the server gets blacklisted by Google, you will be blacklisted too. Similarly, if one site’s admin takes security risks, these can affect you too.
A better solution for speed, security, and SEO is to use dedicated hosting. This means that only your site is on the server. It’s a little more expensive but the pros massively outweigh the con of the increased cost.
3. Creating Content
So your website is online and it’s looking good. Now you need to think about the content that you’re going to put on the site. Content is a cornerstone of good SEO and will be responsible for a great deal of the traffic that you get.
When we talk about content, we don’t really mean the pages that you have to have, like product pages or the “about us” page. Instead, we’re talking about things like blog posts, podcasts, and videos.
Let’s take a look at blog posts as an example. If you want to attract people to your website, you need to feature the keywords that people actually search for. So to get to this page, maybe you searched for “tips for making a website,” which we featured up in the intro.
Use a keyword research tool like Ahrefs or Google Keyword Planner and find keywords that you can use in your blog posts. It’s that easy!
4. Security Is a Top Priority
You need to keep your website secure, or you risk data breaches, being blacklisted by Google, and even losing money.
While your hosting company will have a good firewall and the like in place, you should make sure that any passwords you’re using are uncrackable and updated every month. 123456 won’t suffice! An SSL certificate is essential for any website too, so make sure you get one, and anti-malware software is a good idea too.
You should update the software behind the scenes, too. Make sure you keep the CMS up to date, as well as things like PHP. If you’re using any extensions, make sure that you always keep them up to date, too.
5. Analysis Is Vital
Always make sure to take a look at your website’s analytics and keep track of specific page performance. These kinds of analyses show what is and isn’t working on your website. This means that you’ll be spending less time shouting into the void that is the internet and more time attracting customers to your websites.
Take a look at the bounce rate, how many people engage with your site, and what it is that’s drawing them to your site in the first place. Doing this will give you the upper hand against competitors who don’t bother.
Building Your Own Website Doesn’t Need to Be Hard
Building your own website can seem like a herculean task, but it doesn’t need to be. There is a whole host of tools out there that can help you on your web design journey. Now get out there and get started!©FM