How to Create Irresistible Content Using Video Editing Tools

Creating animated videos can uplift your brand and optimize your digital marketing campaigns. Keep reading to discover some of the most exciting ways of creating enthralling video content.
1 November 2021

By Vanessa B

Creating animated videos can uplift your brand and optimize your digital marketing campaigns. Still more, irresistible content will help make your brand stand out from the rest. So, what is irresistible content? How can you make your video content enticing to viewers? Keep reading to discover some of the most exciting ways of creating enthralling video content.

Set Your Objectives

Start with having a clear objective. What don’t you intend to achieve? What are you planning to create? A video can be used in a number of ways. From promoting a service to selling a product, engaging an audience, reviewing a product, or answering crucial product questions, a video can help you achieve a lot of things. Thus, decide what you want before you set out. Have clear objectives first. And put in the time to find a good video maker to help you create the best videos you can.


Customization is an important aspect when it comes to creating content. With personalized content, you can capture the attention of explicit customers. You will make your brand unique. Thus, pick the right template first. Most online video makers come with ready-to-use templates. Choose a template that suits your objectives. These templates come with preloaded texts. Consider replacing these texts with your company’s text, statements, logo, etc. Bring your photos in. Change the colors. Work on the theme. Ensure that everything matches the theme of your brand. From here, consider making an animated video-based pop featuring bright colors as well as thumping soundtracks. Alternatively, you can bring in subdued tones or mellow tunes, perhaps for a vintage, reflective or nostalgic feel. Use a good YouTube intro maker to create powerful intros for your content. 

Create It From Scratch

If you have the creative talent, consider creating your video from scratch. This will give you complete control over the creative aspect of your videos. For instance, you can easily come up with an animated video such as intros and explainers. Most video editing applications come with library scenes for creating these videos, or alternatively, you can hire a skilled artist or designer to help you out. It’s also important to select a style that works for you. Keep in mind how your theme looks and feels and remember to choose colors that complement your brand.

Add Texts And Images

The next step involves adding texts to your video. Also, add images. These can be a company logo, photos, products, etc. Its important to note that animated videos for social media are often scrolled past and so need to grab the viewer’s attention. They are also often watched with the sound off, so it can be a good idea to add subtitles to interest people to stop and pay attention to what you have to say. Also bear in mind that internet users generally have short attention spans, so keep your video to 30 seconds at most. However, if it’s for a website, you can make it a couple of minutes longer.

Tell A Story

Humans are natural storytellers and few of us can resist a good story. As you can probably imagine, video production heavily relies on storytelling. Thus, if you are creating an animated video, make sure to tell a story with it, evoking emotions, whether they belong, empathy, anger or mirth. A good story also has a beginning, middle and end, with compelling characters and a problem to be introduced and then somehow resolved. Or perhaps your story is to be continued, leaving the viewer waiting in anticipation for a resolution. Get creative and think outside the box – the possibilities are endless. Having said this, don’t forget it’s your task to make the viewers believe your content. You must balance between reality and the world of fantasy, in order to connect your story with the viewer and their own pain points and desires.

Evoke Emotion

Your animated video should create emotions. Make them laugh. Let them cry. A video doesn’t need to be overly complicated or have lots of special effects to touch the viewer’s heart and soul. Your viewers will engage if you offer a genuine heartfelt connection, and this can be achieved with as little as a single character or talking head on screen.

The Bottom-Line

Don’t just create any content. Create content that can convert. Your content should spark emotions. It should make an impact. It should bring you more revenue. Don’t be afraid to start where you are, and start creating irresistible content with the above tips today.