How Animated Video Production Companies Are Making An Impact In The World Of Marketing

Video, video, video! A marketing tactic that a majority of businesses are adopting. But what kind of impact does an animated video have in the business world?
4 June 2021

By Vanessa B

Animated videos have become commonplace in the business and marketing worlds. They not only set a business apart but also ensure that it gets the attention that it deserves from its target audience. Even better is the fact that there are more than enough animation videos to go around. Businesses can adopt animation in different methods and styles to showcase their brand personality. 

By combining video, drawings or still images and perhaps audio effects in the right way, you end up with an animated video. With every brand striving to tell its story differently, animated videos have found immense use. They can be more effective than other modes of marketing. But the million-dollar question is, how has the era of the animated video impacted business marketing? 

Boosts business visibility

There are thousands, if not millions of businesses in existence. Unfortunately, two out of every three businesses are similar in their service and product offerings. As such, it is a battle of the wits and survival of the fittest. 

Every business is looking to stand out in unique ways. And the production of high-quality animated video might just be the best way to do it. 

Animated videos can give videos the visibility that they need within a competitive niche. While business services may be similar, no two videos can be the same. Thus, smart business owners can use this method of marketing to stand out from the crowd. 

Creates job opportunities

Long gone are the days when DreamWorks or Disney movies were all that we knew animation to be. Today, the internet has disrupted the economy and presented job opportunities for animation artists and designers.

This has proven that we do not need a standard nine to five job to succeed. It is also possible to make a living off your creative talent.

Thus, freelance animation designers or video production companies work together with business owners to create desirable animation videos at an appropriate price.

Animation equals higher profits

The reality is that every business is looking for a solid marketing strategy that will make them more money in the long run. The good news is that animated videos have already made this kind of positive impact in the business world. 

Animations have proven to be one of the best ways to garner user interest and generate much-needed traffic. The traffic ultimately converts to leads for businesses that are looking to enhance their client base. 

The good news is that it’s easy for an animated video to pique user interest and keep them coming back for more. 

The Bottom Line

If animation isn’t yet in your marketing arsenal, you might want to strongly consider starting now. You would be surprised at how a well-produced video can skyrocket your marketing efforts. Animation helps to make a lasting and memorable impression, creates something easy to understand, is entertaining and fun and boosts conversion rates.While you can tell a story and tug on heartstrings with live action too, the great thing about animation is that it allows you to control absolutely every aspect of what your audience sees on screen, and anything is possible. 

Perhaps it’s time to throw caution to the wind and get your hands on the right video one that will elevate your business and show your target audience what they have been missing. The sky’s the limit!