guinness-black eyed - galactGUINNESS announces the GUINNESS EXPERIENCES – an unforgettable trip into space aboard Sir Richard Branson’s Virgin Galactic Spaceship, a journey to the depths of the sea in the world’s first GUINNESS deep sea bar; and an exclusive gig in an intimate studio setting with one of the biggest recording groups in the world, multi-platinum recording artist The Black Eyed Peas, who have recently entered the charts at #1 with their new album THE E.N.D.

The GUINNESS EXPERIENCES form part of the global GUINNESS 250 celebrations – marking 250 years since Arthur Guinness signed the 9,000 year lease on the St. James’s Gate brewery in Dublin.

Since 1759, Arthur Guinness and the GUINNESS brand have been behind some remarkable and hugely momentous achievements. To continue this legacy and as part of the 250 celebrations, GUINNESS is giving something back to GUINNESS supporters around the world by offering the chance to win one of these three remarkable GUINNESS EXPERIENCES. Launching today, this is the first consumer promotion held in markets around the world for the GUINNESS brand and the lucky winners will be announced later in the year.

The GUINNESS SPACE EXPERIENCE will offer one lucky person the awe-inspiring opportunity to become one of the first early non-professional astronauts to venture into space with Sir Richard Branson’s Virgin Galactic, the world’s first commercial spaceline, and truly experience the ‘black stuff’ firsthand.

The partnership between GUINNESS and Virgin Galactic brings together two iconic global brands.

The winner and a friend will be treated to an unforgettable trip to New Mexico – Virgin Galactic’s home at Spaceport America. Whilst there, the winner will be given full training to ensure they are mentally and physically prepared for the momentous flight that will race them through the Earth’s atmosphere at almost 2500mph – three times the speed of sound.

Sitting 68 miles above the Earth’s surface, they will experience the amazing feeling of weightlessness; floating effortlessly around the cabin. The final jaw-dropping chapter to this astounding adventure will be the view of Earth from the blackness of space, stretching 1000 miles in all directions, before returning safely to the spaceport to receive official astronaut wings.

The GUINNESS SEA EXPERIENCE will offer one winner and two friends a truly unique experience; venturing to the depths of the sea in the first ever GUINNESS deep sea bar.

The guests will be treated to an incredible four day trip to the Lofoten Islands in Norway, where they will board the exclusively designed GUINNESS deep sea bar and plunge into the black stuff. The winner and friends will be able to enjoy a GUINNESS in style, surrounded by a breathtaking seascape to depths of up to 70m below sea level.

The GUINNESS STUDIO EXPERIENCE entitles one winner and two friends to an exclusive live performance by The Black Eyed Peas at an intimate recording studio as part of their forthcoming world tour.

This is a private, once-in-a-lifetime opportunity for the winner and friends to experience the band’s music, up close and personal. After the performance, the winner and friends will round off this great experience by spending some time hanging out with the band, before enjoying the perfect GUINNESS

Today, Guinness also announced details of their first ever global advertising campaign entitled ‘To Arthur’ which pays tribute to Arthur Guinness in this remarkable year in celebration of the 250th anniversary of the signing of the lease on St. James’ Gate Brewery.

The ad, produced by world renowned agency Saatchi & Saatchi, centers on Arthur Guinness signing the lease on the St James’ Gates Brewery in 1759.

‘To Arthur’ which will premier on Irish screens this evening for the first time sees a toast “To Arthur” beginning inside a pub setting in Ireland and slowly morphing into something quite different at it travels around the world! Tune in for a special “Making of” the ad at 7.45pm on TV3 this evening followed by the world premier of the ad.

To continue the GUINNESS 250 celebrations, on 24th September 2009 millions of GUINNESS supporters; consumers and celebrities from around the world will raise a GUINNESS to Arthur and unite in a remarkable global celebration.

The day itself has been named Arthur’s Day in commemoration of Arthur Guinness who signed the 9,000 year lease 250 years ago on the famous St. James’s Gate Brewery in Dublin. The celebrations will take place in Dublin, the spiritual home of GUINNESS, and around the world in cities including New York, Lagos, Yaoundé and Kuala Lumpur.

Live music and entertainment will come from some of the world’s biggest names in music including The Black Eyed Peas, Estelle, Kasabian, The Enemy, D’Banj, renowned DJ David Holmes, Soul II Soul, Reverend & the Makers, Mongrel, Noah & the Whale, The Wombats, Mystery Jets, Johnny Flynn and The Undertones, with further artists to be announced.

The GUINNESS EXPERIENCES global consumer promotion is open to adults*all around the world and will run from 1st July through to Arthur’s Day, 24th September. For your chance to win one of these remarkable prizes and for information on the GUINNESS 250 celebrations and Arthur’s Day, please visit For full Terms and Conditions please visit