GUINNESS PRESENTS: ‘JOHN HAMMOND, INTOLERANT CHAMPION’ FEATURING LIANNE LA HAVAS AND TIMOTHY RENOUF


Lianne La Havas and Timothy Renouf (and voiceover by Danny Glover) feature in GUINNESS’ new ad, called ‘John Hammond, Intolerant Champion’. The stunning ad tells the story of John Hammond – born in turn-of-the century New York – who described himself as “the sometimes intolerant champion of tolerance”. GUINNESS ad celebrating John Hammond1“The world’s greatest talent scout” travelled the jazz clubs of Harlem, seeking undiscovered talent for his radio show. He stood almost alone in championing the cause of black and white working together…He was responsible for discovering musicians like Billie Holiday, Count Basie and Aretha Franklin. GUINNESS ad celebrating John Hammond2Director, Jake Nava said: “It’s fair to say that John Hammond is an unsung hero and his lasting legacy on the world of music is a story that has been largely untold. It is wonderful to have the opportunity to tell an aspect of it in a way that I believe authentically captures the significance of what he achieved.”

The music in the ad is a remix of Benny Goodman Trio’s ‘Sing Sing Sing’ from the Swings Kids film score by James Horner.

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