By Frank Bell
Continuing her meteoric rise in the UK music scene, Welsh singer Greta Isaac’s latest single, PAYRI$E, is her brashest and boldest yet, arriving just in time for her headline show at Jack Saunders’ Hopscotch club night.
Setting the pace instantly with a thunderous synth riff, Greta’s vocals go from playful and snarky on the arpeggiated verses before exploding with soaring belts on a larger-than-life chorus. A symbolic song that sees the Radio One ‘Future Artist’ demanding more from herself, Greta looks to tackle her own people pleasing ways in the lyrics while still keeping her humorous edge.
About the single, Greta says: “I think for a lot of my life I’ve made myself smaller in order to accommodate other people. Even when I’ve intentionally made myself bigger, funnier, and prettier, it’s been to entertain or perform or to try and facilitate the perfect conditions for how I’m experienced by other people. I tend to take on a bit of a character when I write, but I wanted to use the process of writing ‘PAYRI$E’ as a way to take up some space for myself and demand more from my life and from my relationships.”
Creating her amalgamation of folk, pop, and alt-rock that looks to uncover all aspects of messy human experiences, PAYRI$E showcases not only Greta’s musical talent but her charm and wit as well. Greta’s sharp rise has seen widespread support from tastemakers like Line Of Best Fit, Clash, Sunday Times Culture, who have all shows support for the rising artist’s developing modern sound.