Heart Transplant UK launches the ‘Give Your Heart This Valentine’s Day’ Campaign. Stacie Pridden – a 24 year old blogger awaiting a heart transplant – features in this powerful video aiming to encourage the British public to sign up as heart donors, potentially helping the 265 people currently awaiting heart transplants.
“I would like to think this campaign will get people to sign up to the organ donor register – or at least talk to their family members about it. That is a lot of what holds organ donation back, is that families just don’t know what their relatives would have wanted.” says Stacie. “I had to get a shot with the clapperboard :-)”
Stacie is the 22nd child in the UK to be diagnosed with Pulmonary Hypertension. When Stacie was added to the donor list she was informed she had three years left to live, she has now been waiting two years and nine months, meaning she may only have three months left to receive a successful heart transplant. An avid blogger, Stacie has been writing about her journey since 2012 on her website, ‘Life is Worth the Fight’.
She reveals: “I have so many plans to travel; I would love to go to Rome, Paris. My biggest motivation is my friends and family, because they have been with me though all of it and I would love to still be here for the special occasions; my sister having her third baby and my twin getting married next year (2016). I wont ever stop fighting, I will always carry on and I will try my hardest to still be here …”
Giveyourheart.co.uk will allow friends and lovers to ‘give’ their heart on an ‘e-card’ which will then register them on to the donor list.
Digital agency DARE created the ‘Give Your Heart This Valentine’s Day’ campaign which was directed by award-winning director James Strong, with the help of Dark Energy Films, Marshall Street Editors, Finish Post Productions, Wave Studios and 7th chamber.