Living in the age of social distancing, there’s something unmistakably pertinent about the new video from Nordic duo, When ‘Airy Met Fairy. Originally intended as a bleak exposé of our social media obsession, the band’s brand-new single, Inside Your Lungs Superstar out today, has since evolved to take on a greater meaning. And today we’re very pleased to be premiering the video:
Commenting the new track’s developing subject matter, lead vocalist Thorunn Egilsdottir said: “We feel the Coronavirus pandemic added new meaning to the track. Though originally looking at self-absorption and social media, the song and the video now ponder the reality of our new lifestyle: isolated and craving for connection.”
With infinite connectivity making us all the more isolated, the recent developments of the Coronavirus crisis makes ‘Inside Your Lungs Superstar’ feel particularly relevant. The video serves up an abstract portrait of a lonely and disconnected existence. Powerful stuff.
Inside Your Lungs Superstar is out now! And taken from the band’s second album, Esprit De Corps out on May 8th.