Stunning and smart, London based half German and half Bulgarian singer-songwriter Ina Reni, talks to FM about her foxy and cool, debut single ‘I thought you were gay’…a jazzy story about that awkward moment when you discover that your gay friend isn’t actually gay.
How are you today Ina?
Can you describe your musical world in 5 words (or more)?
My musical world is primarily inspired by old jazz and 50s/60s pop. At the same time it is also influenced by modern pop culture and genres like hip hop and reggae. I like when music is direct and to some extend organic. Oh, and I love Eastern European pop! (nailed the 5 words…)
Your new track “I thought you were gay”…Please tell us everything we should know about it.
It sounds like a joke but it’s a very honest song: I do genuinely suck at guessing people’s sexual orientation and its always embarrassing. I hope the personal trainer I wrote this song about never figures out that it’s about him…What has been the hardest part of being in the music industry for you?
The music industry is a very hierarchical and capitalistic system which makes it extremely difficult for new artists to break into. Especially for those that don’t have large budgets and teams behind them. To reach commercial success, it seems that the right business strategy is almost more crucial than the music itself. So I think the hardest part for me right now is to make the business part work without jeopardising the creative process.
Can you talk about your crowdfunding campaign and the accompanying video for it?
I started the crowdfunding campaign because I found myself in a situation many unsigned artists struggle with: the difficulty to finance your music related projects (music production, video shoots, promo campaigns, etc) whilst the whole thing isn’t profitable yet.
For the campaign video I decided to keep it real and talk about my personal story. I am somebody who has always dreamed of becoming a successful artist. But whenever I expressed that wish, the people close to me kept reminding me how odds are against me. In the end, I went for it anyways and despite all the trouble, it was the best decision of my life. The video shows private footage of the important events in my life that led me to where I am today.
What are your dreams and goals?
My dream is to have a life-long career as an artist without having to ever worry about money. Next goal is to get in the charts.
Who are your musical and non-musical influences?
My musical influences are quite versatile…the main ones are probably Ella Fitzgerald, Astrud Gilberto, Jill Scott, Parov Stelar, Kelis and Meghan Trainor. My number one non-musical influence is my mother!
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