By Vee D
San Francisco Bay Area-based, young and refreshing singer-songwriter Emma Gerson, presents a slice of her lush throwback-y, genre-bending yet sweetly catchy sound, with the release of her new single Throne.
The highly promising 19-years-old NYC-born artist wrote Throne in her freshman year of college (2019). In her words: “Throne” attempts to disarm the audience with sensuality and humor, while advocating for a world without elitism”.
How are you, Emma! What are you thinking right now?
I’m doing great! Thank you so much for having me. Overall, I feel pretty grateful, a mix of nervousness and excitement (haha).
Tell us everything we should know about your new single Throne
‘Throne’ is my latest release and the one I am most proud of. I wrote this song in my freshman year of college, which was a time where I was having all these new experiences and writing multiple songs every day. ‘Throne’ came out of a frustration with a lot of the elitism I saw, and so it’s kind of like this angry-bop where I’m telling these people in power, like, ‘You’re not actually that powerful, you’re just mean and you’ll be lonely in the end.’ (Haha). It’s me trying to find the humor in an otherwise really disempowering situation. I wrote this song, my Mom and I put the arrangements together on Logic and recorded it in San Jose.
Describe your sound in 5 words
I would say it’s throwback-y but refreshing and genre-bending. I definitely pull from all the classic sounds I grew up listening to, but I always try to infuse something that is distinctly my own in whatever I am doing. It can be a bit annoying actually, in the day of algorithms and everything, because I’m always like: “Is this pop? Is this R&B? Is this alternative?” It’s kind of somewhere in between all those moods — and I don’t think the computers really like that (haha).
Who are your influences?
First and foremost, my mother (Ruth Gerson). She is an incredible influence, she taught me everything I know. Then second is Stevie Wonder, his music changed my life in so many ways. Amy Winehouse for sure, Bonnie Raitt, Aretha Franklin, Bob Dylan, John Prine are the foundation for me. And in terms of modern-day influence, I love Joy Crookes, Tiana Major9, and HER.
Do you put a lot of pressure on yourself?
(Haha) Of course! As an independent artist, and also a full-time student at one of the top universities in the world (UC Berkeley), it can be a lot. But I have the endless support of my family, my partner, my friends. I am extremely lucky to have their encouragement because I’m not sure I would be able to do all this without them. I’m learning now that, for me, being an artist is so much more than just making my art. It’s also being my manager, my marketing team, my PR, etc. It’s actually really incredible all the hats you get to wear. It can be overwhelming, but never boring.
Where do you see yourself in five years
I’ll be 24 then — wow, that feels so far away! (Haha). Ideally, I would like to be on tour, traveling the world, meeting new people, sharing my music with them. I would like to have enough of a fan base that I can go to really any major city and have people come to listen to whatever it is I’m making at that time. I hope that I will have an album out by then for sure, maybe a book too — I like to write novels (haha). I’d also like to just feel like I am helping the world in whatever way I can, maybe I’ll have my own foundation or something.
What’s next for you?
I am releasing a single every month, so I am spending my summer dedicated to just release after release. I’m writing, writing, writing, and hopefully, I will have the bare bones of an album started by next year. I am also growing my social media (Instagram: @emma.gerson, Tiktok: @emmagerson) and working on a lot of fun new video projects that I’m so excited about. I’m also competing at Miss California in June, so we’ll see how that goes! (haha). There’s a lot of question marks about what’s next because of course you never really know what the future holds, but I’ll take whatever comes my way with open arms.