‘Vitamin C’ is the ideal first offering from Liverpool quartet Clean Cut Kid – Mike Halls, Evelyn Halls, Saul Godman and Ross Higginson – available now on iTunes and Spotify via Babe Magnet Records/Polydor.

Directed by David Mould and filmed in a local working men’s club, the video to ‘Vitamin C’ upsets the expectations of its imposing central character and his unique relationship with dance…“by framing something heart-wrenching in uncomfortable and somewhat dirty textures” – the band explain – “That juxtaposition has always come quite naturally to us musically, so when we heard David’s brief, it grabbed us instantly as the first visual representation of our music.”

Describing their euphorically catchy art-pop tunes, as “soulful pop ballads, washed in Mersey water”, Clean Cut Kid holds an evident expansive groove and old-school gang ethos, forged by around-the-clock rehearsals at their practice space in Liverpool…

Clean Cut Kid announced a headline show at London’s Red Gallery on July 30th, as well as a hometown show in Liverpool on the 29th.