ama-louLondon based 18-year-old songstress, AMA LOU, shares ‘TBC’, produced by Exmoor Emperor. The sparkling fresh and spacey, R&B infused first offering, shows LOU’s knack for seductive and emotional songwriting. The accompanying video, directed by Jack Bowden and edited by Mahalia John, captures the track’s real essence.

“The song alludes to the BLM movement – explains eloquently AMA LOU – and references mass murder and annihilation of Black and Brown America in the early 20th century. I write both from primary and observatory points of view. The verses portray a sense of group and togetherness, standing together and fighting against archaic societal rules opposed by modern feminism and the millennial generation. The pre chorus references the infamous last words “I can’t breath”….

“Uttered by Eric Garner, the Staten Island, New Yorker choked to death by police in July 2014. The chorus, which is about the views of those trying to change their environments for the better in “Should it be I’ve lost my way,” is a kind of mockery of the media’s perpetuated projected propaganda that labels activism “crazy”; because they have lost their way and place in society, they need to make noise and be heard.ama-lou1