Make and Sell Music Merch

PxSSY P on stage

Are you a music artist working on your grind?

Looking for ways to supplement your income, to allow you to keep doing what you love to do? We feel you, it’s tough out there in the music industry. 

That’s why we’re here to collaborate with artists we truly believe in, helping you towards your success. While you focus on making music, we can help you out with the merchandise side of things via our new merch design and selling service, FMerch. We’re here to make it easy for you to make as much profit as possible via quality, original, thoughtfully designed and made merch, while also providing as an optional bonus a production system and customised selling platform, all in one.

With the partial return of vinyl, cd and the difficulty in profiting from music streaming, the best ways to make money are selling merch and of course gig tickets. Selling merch is more essential than ever for making additional income, especially for independent musicians. In case you need convincing, here are a few reasons why you need to sell merch:

90% of everything purchased is merchandise, while just 10% is music.

Apparel and other accessory items continue to be the preferred choice of merchandise music fans buy at shows, growing from 85% in 2017 to 95% in 2019. On average, it takes about 3,000 music streams to equal the profit from one CD sale and 5,000 streams to equal the profit from one t-shirt. This is why merchandise is a vital way to create revenue as an artist and connect with your fans. Music fans love to have something in their hands linked to the artists they appreciate and follow.

Merch is a way to essentially get paid to get advertised

When fans proudly don a piece of merchandise they bought from one of their favorite artists, not only have they offered you financial support in exchange for a usable product, they are also effectively promoting you to new potential fans. There are few brands that people will actually pay to advertise on their clothing (think Nike, Supreme and Gucci) and as a music artist, you can take advantage of the cool factor in music merch as fashion pieces. 

Numerous ways to sell online

More people prefer to buy clothing and other merchandise online today than ever before. Lucrative deals, discount coupons and offers are a few reasons behind that. In the past you had to rely on things like brick and mortar establishments or selling your merch exclusively at shows. Today, there are so many ways to sell online. 

You can invest the time and money into setting up your own webshop, or you can simply let us do the work of setting one up for you. 

As an FMerch member, you can set up a print-on-demand shop where there are no minimum orders, which means no financial investment, no stock sitting around, no heavy boxes to cart around, and no waste! Items will only be printed and shipped out after they have been purchased. You can even opt for a hybrid model of print on demand and ordering bulk quantities to sell yourself, only order in bulk, or just purchase the design and do what you want with it. We can be pretty flexible in order to accommodate your unique needs.

So without further ado, here’s a rough outline of how to make money selling your music merch:

1. Identify Your Audience

Without an audience, a musician would have no one to play for, so the relationship is symbiotic.

This is why you need to ask yourself; Who are your fans? What do they love most about your music? What kind of merch would they love to own?

These are some of the questions to consider carefully, as they will be the ones choosing whether to purchase and hopefully wear or use your merchandise.

Do you need a collection to promote a specific album or project? Are there any running motifs, jokes, or catchphrases your audience loves? 

2. Work with a designer to develop designs

In a pinch, you can always slap your logo on a t-shirt or hat and call it a day. But when you want to get serious about your merch, and in order to reflect as well as possible on your brand as an artist, we recommend hiring a professional designer, who understands your design needs and can deliver high quality concepts and products that really connect with you and your fans.

This is especially true if you need a logo or new artwork, or want to explore a variety of product options and even multiple, evolving collections.

A designer will brainstorm ideas and validate product ideas with you, design and mockup products for you to help come up with something worth selling.

3. Choose a print on demand partner or find a manufacturer

It’s worth doing some research and maybe getting some samples to make sure you get a quality product and service providers you can rely on. 

Most print-on-demand services are free to start on (you only pay for the products when a customer orders). Each one has its own catalog of products in stock, and this is something to bear in mind, but you can generally find t-shirts, hoodies, sweatpants, phone cases, and staple apparel items and accessories across the board. 

Overall, print on demand is low-cost, low-risk, and easier to set up and manage, while manufacturing in bulk will generally be more cost-effective per item and more customizable.

4. Set up your selling platform

You can hire someone to help you, or do it yourself if you’re able to work your way around Shopify or Woocommerce.

Once someone purchases your items, you will need to have a linked system, whether it be print on demand or a partnership with a manufacturer, to make and deliver the items.

You can also sell without a webshop, in person at shows, or through social media. If you have a Patreon account, for example, you could sell merch to your fans directly, by ordering the products to yourself first and then sending them out to your fans.

5. Market and sell merch your fans will rave about

Once you have it set up, you will need to direct your customers towards it. Your built-in fanbase is where you will start, letting them know on all relevant media about your merch and how they can buy it.

You may want to consider other tactics for building hype around your merch, such as retargeting social media ads to your existing followers or holding a presale campaign.

A presale is when you give your audience the opportunity to purchase your product before it’s available so they can be the first to get it when it drops.

6. Or: let us take care of all of the above:

Design, production, hosting AND managing your very own online store, with the option to buy products in bulk to sell directly to fans as well! We offer a minimal financial investment and a collaborative, flexible working relationship to suit your needs, so you have little to risk but lots to gain!

Apply today to become an FMerch member and get all of these benefits for a discounted price – for a limited time only!

How it works:

  • We collaborate on designs for your next merch collection (involving consultations, forms, custom moodboard creation and custom designs to your requirements)
  • We can create a custom print-on-demand webshop for you if you so choose 
  • We can also take care of your bulk order needs
  • We promote your music and your merch on
  • You earn 100% of the profit after costs!

Did you know?

Since 2006, we at have been consistently promoting indie and underground artists that we really believe in. Music matters to us, pure and simple, and it’s our goal to help you to reach your fanbase and find your place in the music scene.

Our goal with FMerch is to really understand and collaborate with your brand as an artist and visually translate this into exclusive, original, and creatively designed merchandise that’s worth owning.


Sustainability and ethical production are also important to us.

This is why we use only premium garments that reflect our commitment to quality, and respect for people and the planet.

All garments we use are certified by GOTS, GRS, Oeko-Tex, OCS and PETA, and also encourage our printers to implement GOTS Certified printing techniques that use non-harmful inks and sustainable production methods.

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