When the swinging sixties hit Carnaby Street, it was the youth market that made it. People from all over the UK came to study in the capital and the art pack found Carnaby Street.
Creating their own individual style and reinventing classic looks, their influence rockedÂ London.
The Merc Autumn Winter 2010 collection draws its inspiration from these creatives of the day.
The range includes classic Merc shirting, cool outwear, knitwear to last and casuals to compliment.
Key pieces from the range include the Turpin (Â£60) a button through tank top, with woven pockets, available in black, navy and grey, the perfect layering piece to dress up any outfit.
The Hollyrood Shirt (Â£55) is a long sleeve button Down Check shirt, it is slim fitting and has a button down collar, which gives it the edge in the checked shirt market.
Merc was established in 1967, with Carnaby street thriving and the swinging sixties taking over London.
Youth orientated and youth driven, the boutiques of London set the tone and the world watched and followed.
The Merc name reflected razor sharp cut, attention to detail and an immaculate finish that was the signature 60s look.
Building on these foundations Merc has continued to build and grow as a brand year on year.
Merc new season collection can be bought online at www.merc.com, at Mercâ€™s legendary store on 10 Carnaby Street in London, or at over 80 other outlets throughout the UK.
Merc have also recently introduced a new classic line for women which can be seen in store on on-line.