The principal footage for the ‘Pump Your Little Heart’ video was shot by Director Michael Humphrey using a macro lens.
Using this method, the tiniest objects are transformed into full screen images, echoing the way the personal emotions behind the song’s lyrics have been magnified into an epic melodrama.
Pump Your Little Heart was produced by The High Wire with additional production and mixing by Rik Simpson, who has previously worked with the likes of Blur, Portishead, and PJ Harvey.
The download bundle comes with two versions of former single ‘Odds & Evens’: the original album version, along with a remix by Interlocutors, a new North London outfit whose solo credentials as Producers/Engineers include work with bands like Radiohead, Last Shadow Puppets & Midlake.
Pump your Little Heart is released 7th Feb via Grandpa Stan