Brooklyn NY based ambitious band Hooray For Earth – Noel Heroux, Chris Principe, Joe Ciampini, Jessica Zambri – unveil the new video for ‘Keys’. The track is a dark and passionate pop gem, taken from their forthcoming album ‘Racy’ (released July 29th via Dovecote Records). The band also share the anthemic title track ‘Racy’.
The intriguing video, for ‘Keys’, was directed by Beau Burrows & Tucker Bliss. Burrows explains: “Hooray for Earth has a wonderful ear – and, unsurprisingly, eye – for the foreign-yet-familiar and seductively strange, so when they came to us with the prospect of working on a video for their new album, we got excited….we developed and programmed a computer-controlled system of lights and motion control rigs that would flash and move in sync with the song.
This allowed us the freedom to shoot different objects and at different locations while keeping the perspective and lighting consistent; It’s motion and light control, all in one. Noel and everyone in Hooray for Earth brought a lot to the table during these exploratory shoots, which made collaborating closely with the band an integral part of the creative process. We certainly had a blast shooting it, so we hope everyone enjoys watching!”
‘Racy’ was co-produced by Chris Coady (Grizzly Bear, Beach House, Future Islands) and band leader Noel Heroux…”I’m still writing, arranging and doing the preliminary recording,” Heroux says. “But then it’s all funnelled out through our scrappy rock band.”
Photo by Eric White