Regarded by his peers as one of the most creative artists around, David E. Sugar has firmly cemented himself as one of the most promising talents on the UK underground.
A multi-talented singer, songwriter, producer and the latest signing to Rob da Bankâ€™s label Sunday Best, his new single â€˜Party Killerâ€™ looks set to get the festivals and dancefloors moving this summer.
Party Killer is the perfect antidote to mundane indie-electro.
Davidâ€™s spitted spiky vocals cut through the intricately layered guitars and samples that make up this buoyant portion of precision perfect pop to complete a sure fire stone cold killer tune.
If thereâ€™s one thing thatâ€™s for sure, kill the party is the last thing this track would do.
David initially made a name for himself as a pioneer of â€˜Chip-tuneâ€™ (think early 90â€™s computer game soundtracks dragged through an iMac) with the help of his Nintendo Game Boy and other toys like ETâ€™s favourite the â€˜Speak & Spellâ€™.
And he has toured the World with Calvin Harris, Digitalism, Hadouken and is set to support Deadmau5 at his three sold out dates at Brixton Academy.
Before signing with Sunday Best, Davidâ€™s single â€˜Oi New York, This Is Londonâ€™ was used to launch Joe Hot Chipâ€™s Greco-Roman label and he has also previously released music on that celebrated vanguard of groundbreaking electro, KitsunÃ©.
â€˜To Yourselfâ€™ was released as a single and also featured on their KitsunÃ© Maison 5 compilation while â€˜Although You May Laughâ€™ featured on KitsunÃ© Maison 6.
The latter also makes an appearance on his forthcoming debut album due this Autumn.
â€˜Party Killerâ€™ will be released as a double A side 7â€ single backed with non-album track â€˜Travel Lightâ€™ while the digital formats will feature remixes by Disco of Doom, Adam Smith, The Phenomenal Hand Clap Band, Renaissance Man and Sunday Bestâ€™s own re-take.
The live shows and forthcoming album (due for release early October) feature the talents of a live band; a fresh direction to his previous work.
With support from radio presenters such as Zane Lowe, Jon Hillcock, Kissy Sellout, Eddie Temple-Morris, Joe Ransom and DJs such as Jesse Rose, Hot Chip, Tom Findlay (Groove Armada), Sinden and HervÃ© itâ€™s not surprise heâ€™s now on the verge of mega stardom.