By JJ Disco
Toronto-based singer, songwriter and musician Kibra is gearing up to unveil her debut full-length album in 2022 and has been teasing the project since August, first with the glorious ‘All That’, and now with her brand new single titled ‘Live Your Life’ and its accompanying music video.
‘Live Your Life’ is written and composed by Kibra, and produced by Ghanaian musician NiiQuaye (Wanlov, Sarkodie, DarkoVibes), and it is an exquisite R&B-pop offering fused in with captivating afro-fusion sensibilities and Kibra’s East African heritage sounds.
The track is driven by Kibra’s soulful jazz-esque vocals, lush harmonies and resounding strings and drums-led soundscapes, and it sees her paying homage to our ancestors that have paved the way for us to be where we are today and calling on us all to live our lives to the fullest in response to all the work and prayers that have been put in for us.
For the video for ‘Live Your Life’, Kibra has collaborated with film directors Mez Mariye and DirektorLee to craft a divine, regal and joyful visual offering that brings the song further to life. The video champion themes of community, black girl joy, and black beauty, as it captures Kibra and her friends taking a break from their busy and stressful day-to-day existence to simply live their lives, smell the roses, appreciate their freedoms, and enjoy each other.
Speaking about the inspiration behind ‘Live Your Life’, Kibra says, “Being so proud of my Eritrean and Ethiopian culture, I’ve been wanting to make a song that incorporates that sound for quite some time. I’ve also spent a few months in Ghana, and have an undying passion for Pan Africanism, so I’m always thinking of ways to use my music and platform to promote it”.
She adds that, “In terms of the lyrics, many of us have been having a tough time throughout this pandemic, with several communities facing hardships every day – many of them go unnoticed or fall off the radar. People deal with issues that are ingrained in our systems and social structures, and it can get very difficult to push through, so this song is just encouraging people to live their life, live it in your own unapologetic way; that in itself is a form of resistance”.