DaveNavarro_AnimalTestsJane’s Addiction Guitarist Dave Navarro shows off his body, for PETA’s new anti–cosmetics testing campaign.

Top celebrity photographer Joseph Cultice shot, a nude Navarro, posing bleeding from his eyes next to the words “Animal Testing Kills: Choose Cruelty-Free.”

Navarro says: “They’re not taking a bunny rabbit and putting mascara on it. They’re injecting a chemical directly into its eye to see what kind of adverse reaction happens to it.”

“In many cases, parts of their body are ripped open. They’re all alive, and they’re all aware. It’s torture for the animal – it’s terrifying and painful and probably one of the cruellest things done in the name of vanity.”DaveNavarro_AnimalTests_UK_vert300To test cosmetics, rats, mice, guinea pigs, rabbits and other animals are force-fed chemicals or have harsh substances dripped into their eyes or rubbed onto their raw, abraded skin, even though the results of animal tests are not applicable to humans.

Although these tests are required in China and some other countries, they have been banned in the EU and Israel and are not required in the US.

Many companies, including Urban Decay, Paul Mitchell Systems, The Body Shop, and more – are certified “cruelty free” under the internationally recognised Humane Cosmetics Standard and do not test their products or ingredients on animals.