Following the release of her sultry and personal electro-pop pearl ‘Love U More’, Vancouver-based bewitching songstress, DANI, shares the aptly stunning visuals – by director Chad Rook – for new single ‘Cruel’, a new display of her darkly alluring pop bliss.

“This song is extremely special to me – explains DANI – The words were not only for myself, but intended for others who may have experienced the strange and disconnected feeling. The feeling of wanting to make excuses for someone who you are aware, deep down, is influencing your life in a negative way. The only person who has the power to shatter your soul but in the same breathe give you your every need and desire. The sole person you know is not keeping their word, but you yearn to be in their presence…” She adds: “Every so often you will get this glimpse of beauty from them and you just want to FEEL and relive that moment again. That feeling of wanting to be close to someone because of the person they turn you into; this abstract dimension they bring you to is like no other! And when that magic happens, the world around you doesn’t matter. It’s almost drug like.”

Speaking of her upbringing, DANI reveals: “I grew up in a small town in Alberta, Canada and spent my youth studying various styles of dance and was classically trained in both voice and piano. Once I turned 18 and realized that Alberta could not elevate my music career, I made the move to Toronto and spent as much time as possible developing my sound.”danimusicofficial.com