As doors opened to the new home of Mercedes-Benz NY Fashion Week at Lincoln Center, it’s clear that innovation and design play a key role in creating a space that revolutionizes the way fashion shows are experienced.

Model/actress Milla Jovovich

With a 30 percent larger venue then previous seasons in Bryant Park and just under 90 runway shows taking place from September 9-16, Mercedes-Benz Fashion Week is fulfilling its mission to “organize, centralize and modernize” the American collections from designers showing this season including Diane von Furstenberg, Tommy Hilfiger, Hervé Léger by Max Azria, Narciso Rodriguez, Vera Wang, and this season’s Mercedes-Benz Presents Designer, Carolina Herrera, who features her latest collection on September 13, 2010.

Actress Kristin Cavallari
Model/actress Milla Jovovich
Actress Katrina Bowden
Singer JoJo
Singer Jessica Simpson
Singer Eddie The Gun
Ellen Degeneres walks the runway at the Richie Rich Spring 2011 fashion show

Photos by Getty Images