Coleen Rooney and The Variety Club Children’s Charity are urging the general public to ‘Have a Heart’ this Valentines Day by purchasing a Gold Heart pin badge to help raise funds for sick, disadvantaged and disabled youngsters.

The Variety Club, which also celebrates its Diamond Anniversary throughout 2009, hopes its 18th annual Gold Heart Day will kick start a year of tremendous support and goodwill for this much loved household name.

With an estimated £26,000 a year to bring up a long term disabled child, the purpose of Variety’s 2009 Gold Hearts campaign is to raise public awareness to the massive strain this places on families. The Variety Club aims to sell one million hearts through the year and raise one million pounds enabling the charity to provide tens of thousands of children and young people across the UK with vital equipment that will make a real difference to so many lives.

The campaign, ‘Have a Heart; Help a Child’, hopes to show the public that by buying just one Gold Heart for £1 they can make a hugely positive and lasting impact to the lives of children and young people across the country.

Coleen said:
“The Variety Club is now in its 60th year, and amazingly in that time, the charity has helped almost a million children and young people who are sick, disabled or disadvantaged – and the work goes on! That’s why I’m really happy to support the Variety Club and be a part of Gold Hearts this year. Every penny raised from Gold Hearts gives vital help and support to so many children and their families. It really is true to say that every single heart helps to make life a little brighter and a whole lot easier. So please wear your heart with a smile and know that your donation makes a difference. Thank you.”

Ken Mustoe, Variety Club’s Chief Barker said:
“We are delighted that Coleen is supporting Variety Club in its Diamond year. For over half a century, the Variety Club has empowered children and young people through providing much needed help and equipment. By providing essential items from waterproof bed sheets to car seats, from bath hoists to wheelchairs, Variety Club helps to lessen the financial burden on families during these difficult years. A Variety Club Gold Heart is an ideal gift for Valentines Day , simple yet sincere and buying one shows you care… so pledge your support for The Variety Club and buy a Gold Heart today!”

Variety Club’s 2009 Gold Heart costs £1 (ex. postage and packaging). The Heart, designed by Coleen herself is on sale from February 12th 2009 at retailers WH Smith, Wallis, H Samuel, Ernest Jones, Village Hotels, and Odeon Cinemas or directly from the Variety Club on 020 7428 8100.

To purchase online or find out more about the campaign