Northern Irelandâ€™s leading fashion chain, Clockwork Orange is raising the fashion stakes again with the addition of a fresh new â€˜Boutiqueâ€™ range arriving in stores now across the north.
Clockwork Orange is well known throughout Ireland as a mecca for trendsetting fashion and this new in-store concept will focus on increasing brand kudos by stocking the very best established design names as well as talented up and coming designers.
The Boutique range from Clockwork Orange is for those people who love fashion but donâ€™t want to be stuck with just the mass market high street trends.Â It is very much for those in the fashion know but priced to make it affordable for all.
The boutique range is set to be a hit among those who have a passion for fashion but who want to make a signature, individualistic statement about who they are with what they wear.
Cutting edge items in the Boutique range will come into stores in only limited numbers and will change on an ongoing and regular basis.
This means that on a month by month cycle there will be amazing new limited edition pieces arriving on the rails â€“ each one a fashion treasure that will make you the envy of your friends.
It is for people who have an appreciation of the very best, innovative and new looks which can normally only be sourced in places like London and New York.
Will McCooke, Product Manager for Clockwork Orange says: â€œWe are delighted with the launch of Clockworkâ€™s exclusive Boutique range and we see it as a vision for the modern shopper who wants to evolve with fashion from season to season.
â€œThe range will focus on hot off the press designers as well as exclusive celebrity favourites, but above all it will show an all new level of creativity and design. Boutique will be trend driven and forward thinking for all who love fashion.â€
Boutique has already introduced a number of exclusive ranges, which are flying off store rails.
â€œThe ethos behind Boutique is to only feature the hottest limited pieces for each season, so new must-have items will be delivered to stores throughout the year- this is great as nobody will be able to predict what stunning pieces are arriving in-store,â€ says Will.
The Boutique range has been introduced to meet customer demands for individualistic fashion statement pieces and it has been sourced by Clockwork Orangeâ€™s passionate and well-informed buyers from only the very best of modern fashion from across the world.
Must-have exclusive Boutique lines include; Warhol for PepeÂ – a 60s inspired collection and a first for Ireland and the quirky Peopleâ€™s Market range â€“ a cutting edge fashion range from the innovative and world famous St Martinâ€™s Design School – which is a firm favourite with the indie music scene fashion tribe.
Another cherry pick fashion treat that can be found in Boutique sections of Clockwork Orange stores is MINA.
With A-list celebrity fans like Paris Hilton, Kimberley Stewart (daughter of legendary rocker Rod Stewart), Kylie and sex siren Sienna Miller dedicated fashion followers of this designer, MINA is on fashionistaâ€™s wish lists everywhere this year.
Will says: â€œThe Boutique range will offer chic clothing options for work, rest and play. The only fashion advice we can give is get down to your local Clockwork Orange quickly- these limited ranges will disappear fast!”
So if you like your fashion hot, hot, hot off the catwalk and want signature pieces that will have people in the street stopping you to ask you where you got it, get yourself along to Clockwork Orange and be one of the Boutique trendsetters.
Visit the Boutique range in Clockwork Orange stores in Belfast International Airport, Ballymena, Victoria Square in Belfast, Coleraine, Derry, Enniskillen, Lisburn and Newry.