Buttoning up the top button of your neat and sharp shirt, its the final touch that completes the look, a deliberate style choice that exudes ‘Britishness’ and personal pride. This is something that’s been done to Ben Sherman shirts since 1963…#buttonup.
Visionary photographer Jon Gorrigan, has shot model Louis Simonon, son of Paul Simonon from The Clash, to launch Ben Sherman’s brand new concept and campaign for AW14, which proudly celebrates over fifty years of British style culture.BUTTONED UP STYLE…Ben Sherman visually acknowledges this style decision with its brand new campaign.
For a chance to win a Ben Sherman’s Shirt of the Week you can enter via the website HERE
Or on instagram:
1. Follow @aheritageofmodernism on Instagram (Ben Sherman’s handle)
2. Upload a photo and tag @aheritageofmodernism in it using #buttonup
3. Answer the question ‘Why do you button up?’
Sponsored by bensherman.com