Building Your Brand Online: 15 Top Tips For Emerging Artists

These days, musicians and singer-songwriters can easily connect with fans and showcase their musical talents to a global audience whilst building their personal brand.
7 June 2023

There’s no denying that the Internet has helped unlock a whole world of opportunities for aspiring music artists.

These days, musicians and singer-songwriters can easily connect with fans and showcase their musical talents to a global audience whilst building their personal brand.

You’re likely reading this blog post today because you’re an emerging artist who wishes to create a solid online presence and ultimately reach a wider audience.

The thing is, you may not know the best way to achieve that goal. Truthfully, building an online presence for any brand, irrespective of whether or not you’re a music artist, is no mean feat. However, that doesn’t mean it’s an impossible task!

Check out the following tips and tricks to cut through the noise and stand out from the crowd to cement your rightful place in the wonderful world of music:

1. Define Your Artistic Style

Most people can skip this tip. But for the sake of helping anyone new to the music scene, it makes sense to discover your preferred music style and genre and stick with it – at least until you’ve established yourself as a music artist.

You’re trying to attract people to your music, but you can only do that if you know what you want to offer! That’s why it makes sense to think about the type of music you want to produce and aim your personal brand at people who’ll likely listen to your songs!

2. Build A Slick Website

A website is a fundamental part of any online presence, and it’s vitally important that you have a fantastic one that works well and is well-loved by your fans.

But what constitutes a “slick” website? Here are a few examples of attributes that you’ll find from some of the world’s best-known music artists:

  • Engaging design and user experience;
  • A section detailing tour dates and an easy way for fans to buy tickets;
  • Videos of songs, live performances, and behind-the-scenes action that fans can easily share on social media;
  • A news and blog section where fans can read the latest information;
  • A merchandise section that lets people buy music, clothing, and other fan favourites.

3. Be Consistent With Social Media

It would help if you made it easy for your fans and people potentially interested in your music to identify you on social media. How can you do that, you might ask yourself? The truth is, you can take several approaches to achieve that goal.

For example, having a profile photo, branding, and a bio that gets used universally across different platforms like Facebook, Twitter, and YouTube will make it simple for fans to identify you and your music outside of your website.

4. Engage With Social Followers

It’s always exciting to see your social profiles gaining several new fans and followers each day. But if you want new fan numbers to skyrocket and keep your existing followers engaged, you must give them reasons to stay tuned to your profiles!

That means posting regular updates (daily, ideally) and giving them content they will love and want to share with their friends on their social media networks.

For instance, you could post links to new blog posts or news articles on your website, photos and videos, and even your thoughts on topics close to your heart.

5. Learn The Basics Of SEO

SEO stands for Search Engine Optimisation, and it refers to the various disciplines followed that help your website and online brand become visible and prominent via Google and other search engines.

It’s worth learning the basics of SEO, from optimising website page content to building topical authority, as your research can help you target new fans (and keep existing ones engaged) whilst building your online presence.

Of course, you can always pay a professional to handle certain aspects of SEO, leaving you with more time to focus on your music.

6. Leverage Video Platforms

As an emerging music artist, creating video content that can accompany your music tracks makes sense. Video-sharing platforms like YouTube and Vimeo are the perfect mediums for storing and sharing your video content online.

It’s also worth remembering that your fans can easily share your videos from those platforms, and you can embed them into pages and blog posts on your website alongside social media profiles like Facebook, Twitter, and TikTok.

7. Release Your Songs On Streaming Platforms

Uploading and sharing video content is only part of your online musical journey! As you can appreciate, millions of people worldwide listen to music on streaming music platforms like Spotify, YouTube Music, Apple Music and SoundCloud.

You should get your music uploaded to those platforms for two reasons. Firstly, it’ll increase your personal brand visibility on the Internet, and secondly, you’ll get royalties every time someone listens to one of your songs!

Of course, some people still listen to music on traditional alternatives like CDs and vinyl. However, only some people download MP3s and burn them onto CDs or upload them onto USB sticks, as streaming audio is far more convenient.

8. Consider Working With Other Artists

Artists collaborating with other artists is nothing new, and it’s something most people have done in their music careers. It’s a consideration you should make as it will help increase your online reach; you’ll target potential new audiences without much effort on your part!

Whom you collaborate with depends on factors like musical style, willingness to fuse different musical brands, and time zones.

Such projects are very exciting and, when done right, can propel the popularity of both artists to stratospheric levels!

9. Offer Your Fans Exclusive Content

Having plenty of publicly-accessible content on your website and social media profiles makes sense for building a solid online brand.

But you also want to make your fans and followers feel special, and like a part of your family, so one way to achieve that goal is by offering exclusive content.

A common way to do that is by offering an online membership to your official fan club and providing videos, songs, and other content that only they can access.

10. Give Your Fans A Look Behind The Scenes

People love learning more about their favourite music artists, such as what inspires them, how they come up with their ideas, and the processes used to create music ready for release to the general public.

These days, many music artists – both emerging and established – share plenty of “behind the scenes” content with their fans and followers. When you do that, you’ll give your fans a glimpse into what it’s like to be you and think like you!

11. Create An Email List

Despite the popularity of online communities and social media, email is still an effective and well-used communication medium. It’s easy for anyone to set up an email account (and often free), and it’s a fantastic way to keep your fans updated with all kinds of news!

For example, you could share details of upcoming tour dates and venues, links to newly-released songs, and anything else that might interest your fans.

Consider using a service like MailChimp to manage your email marketing campaigns and determine their effectiveness.

12. Reach Out To Bloggers And Social Influencers

Another brilliant way to boost your personal brand online is by working with popular music bloggers and social media influencers. As you can appreciate, those people have substantial follower numbers and will make introducing your music to potential new audiences easy.

You could collaborate with music bloggers and social media influencers in a few ways. One way is to have them interview you or review your music; another is to pay them for “sponsored” content on their blogs or social media profiles.

13. Use Hashtags In Your Social Media Content

By now, you’ll have taken on board that posting stuff regularly on social media works wonders for increasing engagement with your fans and followers. You’ll also know that posting different types of content, like photos and videos, will boost engagement rates.

But you may not know it pays to use keywords preceded by hashtags in each post. Why should you do that? The answer is simple: keyword hashtags help categorise content on social networks and make it easy for people to search for specific topics or themes.

14. Develop A Content Delivery Schedule

How often can you post new content across your social media profiles and website? Setting up a schedule for posting new content makes sense, but what happens if you can’t post stuff on the same days or times each week?

Thankfully social media scheduling tools like HootSuite can help you publish regular content without always needing to be behind a computer screen!

15. Network With Music Industry Professionals

One final tip to remember is that it’s a good idea to socialise and meet with music industry professionals. Record companies, music marketing firms, and online streaming publishers can boost your music career in the right direction.

You’ll likely meet them at events in popular clubs and venues, annual conferences, and even backstage at other artists’ live performances!