After clinching her ninth Grammy Award, Billie Eilish experienced a significant boost in her social media following, according to a recent analysis by Hennessey Digital surrounding the 66th Annual Grammy Awards.
Billie Eilish’s track, What Was I Made For? garnered the “Song of the Year” and “Best Song Written for Visual Media” awards, marking her as a nine-time Grammy Award winner at just 22 years old.
Following her latest Grammy wins on Sunday, the celebrated artist added 32,167 new followers across her social media platforms. This includes a surge of 28,017 on Instagram, with 21,046 of those coming on the night of the Grammys, and an additional 4,150 on X.
The song What Was I Made For? also saw a remarkable spike in online searches during the Grammy Awards, witnessing a 1,347% increase in the past week.
Jason Hennessey, CEO of Hennessey Digital, remarked on the study’s findings, noting Billie Eilish’s expansive online presence, which now exceeds 117 million followers across platforms like Instagram and X. He highlighted how the awards contributed to a significant uptick in Eilish’s follower count.
He further elaborated on the song’s success, noting its top chart positions in the UK, Australia, Ireland, and Switzerland, and its strong performance on the Billboard Hot 100 in the US. With over 631 million streams on Spotify and a notable presence in the UK’s Official Singles Chart Top 100 for 25 weeks, the song’s achievements are considerable.
In 2023, Eilish disclosed her work on a third studio album during an appearance on “The Tonight Show Starring Jimmy Fallon,” with Hennessey predicting continued growth in nominations, awards, and followers for Eilish in 2024.
- Social Blade
- Google Trends
- Official Charts UK
Methodology: The study analyzed follower counts from Instagram and X, as well as worldwide searches for the song title on Google Trends as of 6th February 2024.