Campari announced Oscarâ€winning Puerto Rico born actor, Benicio Del Toro, as the star of the 2011 Campari Calendar, The Red Affair.
In a break with tradition he will become the first ever male to take the leading role in the calendarâ€™s 12 yearÂ history.
Del Toro, best known for his Oscar winning performance in â€˜Trafficâ€™ and his role as Freddy Fenster in â€˜The Usual Suspectsâ€™, will now follow in the footsteps of Campari Women, and fellow Aâ€listers, Salma Hayek, Eva Mendes, and Jessica Alba to become the first ever Campari Man.
The multi award winning actor takes the mantle from the star of the 2010 Campari Calendar, â€˜Quantum of Solaceâ€™ Bond girl, Olga Kurylenko.
Del Toro comments on his latest role: â€œIt is an honour to be the first ever Campari Man. I am in good company with my three amigas of previous calendars: Jessica Alba, Salma Hayek, and Eva Mendes.
The 2011 Campari Calendar images tell a very cinematic, which made it fun for me as an actor. Iâ€™m really looking forward to seeing the reaction of Campari fans to the style and drama of the 2011Â edition.â€
Internationally acclaimed contemporary photographer Michel Comte, famed for shooting some of the worldâ€™s most beautiful women, directed Del Toro in the 2011 Campari Calendar.
The stunningly shot 12th edition is set to feature a thrilling cinematic adventure full of intrigue with intenseÂ characters, a beautiful woman to save, and Del Toro playing the charismatic hero.
Exclusive wardrobe of Benicio del Toro provided by Ermenegildo Zegna, the Italian luxury menswearÂ brand.
The final images for the calendar, its story and fashion will be unveiled at a red carpet event in MilanÂ on October 21st.
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Photos by Cesare Cicardini/GETTY IMAGES