Benicio del Toro, Magnum’s brand ambassador and Caroline Correa, launched a new Magnum ice cream in Barcelona.
The actor is following in the footsteps of fellow A-listers Eva Mendes and Eva Longoria by appearing in ads for the Unilever-owned premium Magnum brand. The TV spots is part of a £3m investment in the launch of the Gold variant.
Magnum Gold is being promoted by Unilever as an “indulgent” mix of smooth Madagascan vanilla ice cream and caramel in “crackling golden dipped milk chocolate”.
Puerto Rico-born del Toro shot to international fame in films including ‘Licence to Kill’, ‘The Usual Suspects’, ‘Fear and Loathing in Las Vegas’ and ‘Snatch’.
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