By Vanessa B

We talked to Bee Adamic, the dynamic co-founder of Liberty Music PR, about her exciting new project, the Future of Music Summit. The summit will bring together artists, management, brand execs, entrepreneurs and investors globally to radically rethink the music industry in a post Covid-19 world.

Addressing the ‘elephant in the room’, speakers will explore what’s next for live music landscape and independent artists – looking at the role of technology in delivering live music events virtually – from monetisation through to choosing the right technology platform.

Can you tell us about why it’s the right time to organize the Future of Music Summit and who the speakers are?

It’s a fantastic time, so many people who were used to attend summits and events in physical format are lacking the ability to connect and learn about the industry. So I figured why not do a virtual summit? I have speakers from a range of companies such as Amuse, GymShark, FanBytes, ATC, Sennheiser the list goes on!

How is Covid-19 accelerating Positive Change in the Music Industry?

There is so much innovation going on right now, especially in the live space due to people not being able to give live. 

In your opinion, what are the urgent actions to ensure live music events can still take place?

There are so many, I wish I had the answers but i don’t. I think we’ve got a long way to go sadly, especially for the more emerging artist. Hence the reason I decided to bring together 4 people to discuss this in the first panel discussion. 

What is the role of technologies in the music business now and in the future? How will artists get paid?

This is a good question, but only the other day Ticketmaster launched LiveStream  – which is a great solution to monetising all virtual gigs. But then you have technologies such as Peforma which is a great new app in development. There are going to be lots of ways, there has to be. 

With streaming music replacing physical media sales more and more, artists are increasingly dependent on creating and developing new forms of income to stay afloat…How do you see the future of music developing in this sense?

Artist will need to build a deeper connection with their audience and there will be a real emphasis on direct to fan marketing. We have 2 panels discussing this and innovative ways artists will seek to connect with fans. It will be all about building micro communities. and engaging with them in a better way.


Tickets are available now by following the link below, or by contacting [email protected]
Price: £29

Date And Time
Fri, February 26, 2021
11:00 AM – 8:00 PM CET

All Profits from the Future of Music Summit will be donated to the ‘We Are Hummingbird’ charity.
We are Hummingbird. The non-profit who makes mental health as important as physical health, through the power of music.

We are Hummingbird is a non-profit Mental Health awareness organisation. We are a community of music lovers who have united to spread awareness of mental health by using music as a platform to encourage people to open up and engage in conversation.


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