BAND OF THE WEEK: LOWLA

Lowla1The young, heavily 90’s influenced pop duo Lowla are this week’s Band of the Week, with the release of their new single ‘Reckless’ being their first of many yet to come.

The catchy, repetitive chorus of ‘Reckless’ will remain in your consciousness for days on end and for pop duo Lowla. This can only be a positive outcome with more enticing light, explosive sounds yet to come our way from the duo. The track focuses on the moment you leave the darkness of a bad break up: “Sometimes, we get so absorbed in a love that’s lost, Reckless calls for an almost violent break-up with your break-up,” the girls explain.

Lowla is the brainchild of producer Lo and creative stylist Lara. After meeting through chance when Lara appeared as a guest vocalist on a session that Lo was producing, Lo was immediately impressed and shortly after asked Lara to work on a project of their own. Lowla2In addition to sharing the song writing and performance of their music they are both able to use their talents to bring together their vision for a project which is both musically and visually pioneering.

Reckless channels the likes of Sky Ferreira, Blood Orange and Grimes but with a DIY sound that gives the single an edge. It will be interesting to see what colourful, edgy and creative sounds Lowla will have for us for the near future.

‘Reckless’ is out now via DIY.

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