BADDIE WINKLE IS THE MISSGUIDED BABE

baddie-winkleStylish internet sensation, 88 year old grandma Baddie Winkle, has teamed up with bold fashion brand Missguided. A fearless move for the lifestyle brand as they build upon their empowering #BabesofMissguided movement. baddie-winkle1Helen Ruth Elam Van Winkle, better known as Baddie Winkle’s love of eccentric style, rap music and bling sets the tone for the aesthetic of the shoot, featuring sequins and faux fur coats. The campaign, shot by London-based photographer Zoe McConnell will see Baddie host the ultimate party at Mayfair club, Drama…

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