Avant-Garde Songwriter JYLDA Shares IMPULSE

It’s a Hymn to Dark Romance


Growing up between Germany, Italy and California before settling in London – Rising alt-Pop songwriter JYLDA has taken her time to create a musical style that’s truly unique. Her innate ability to take pop music to it’s logical limits mirrors that of contemporaries FKA Twigs, Sevdaliza and Anonhi. 

FM is proudly supporting JYLDA since 2017…. Her last single Jeopardy cemented her place among the most exciting new artists in the alt-pop space. The new single showcases the depth of her talents. It’s a nuanced production with a haunting feel throughout, a track that builds tension with expertise.

On the new single she states: “The song is about a dark romance, full of poisonous adventure. A cruel childish game; wild, masterful distraction with no direction. Fascinating and daunting at the same time.

The motor of it is the unsolvable riddle: What’s behind the other person’s actions? What is their impulse?

I’ve been captivated by this dynamic, by going in circles, being drawn in by the tension of uncertainty. At some point you will know that, at the core of it, they are just as full of confusion as you are. If you watched from afar, you would see them as an ever-repeating reflection of the past, trapped in their own system of push and pull. And maybe they never even really knew what their impulse was in the first place...