The Demi and Ashton Foundation (DNA), founded by Demi Moore and Ashton Kutcher, launched its “Real Men Don’t Buy Girls” interactive video campaign, aiming to educate the public about child sex slavery in the United States.

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Kutcher became interested in the issue after stumbling across a “Dateline” feature on sex trafficking in Cambodia. He was astounded by what he saw.

“I was watching six and seven-year-old girls being raped for profit,” Kutcher says. “I said to myself: I don’t want to live in a world where these things are happening and I’m not doing anything about them.”

Moore and Kutcher began researching the issue further, and discovered that, in the United States alone, between 100,000 and 300,000 and enslaved and sold for sex, while upwards of a million girls are prostituted worldwide. The entire industry generates $39 billion annually.

“The average age of a girl involved in the sex trade is 13,” Kutcher says. “And the average man who buys a girl is 30-years-old, has no prior criminal record, and has a well-paying job.”

“At the end of the day anyone and everyone can be involved in this campaign. The minute you like our Facebook page, you’re already one step closer to this three-step-process, you’ve made an advocacy video that you can share. One minute of your time might be all a girl needs to save her from sex trafficking.”