ARTIFICIAL PLEASURE REVEAL ‘I’LL MAKE IT WORTH YOUR WHILE’ VIDEO

London-based trio Artificial Pleasure – vocalist/guitarist Phil McDonnell + Don Brennan (synths) and Lee Jordan (drums) – unveil the wonderfully bizarre and softly unsettling video for ‘I’ll Make It Worth Your Time’, directed by Dylan Holmes Williams and produced by Ailsa Vanessa Tapping. The surprising visuals feature dancer, actor and choreographer Tiago Gambogi.

“’I’ll Make It Worth Your While’ freaks me out and makes me want to dance all at the same time – explains Holmes Williams – I wanted to make a video that gives the viewer that same experience.”

The Artificial Pleasure’s tune, is a Bowie-esque, sharp future funk bliss, touched by early Heaven 17 vibes: “The song is about the desire to sometimes lose control, to lose yourself, to escape from whatever is going on – explains vocalist/guitarist Phil McDonnell – It’s about not caring, at least for a short period of time, and letting go. I get the urge to go wild but I’m often too self-conscious.”

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