Amber Mark is expanding her presence beyond music as the face of Allies of Skin’s new Peptint campaign, connecting her artistic identity with a beauty launch built around self-expression.
The Grammy-nominated singer-songwriter was unveiled during an event at Revolve at The Grove in Los Angeles, ahead of the product’s official launch on August 26.
The campaign connects three Peptint shades—Fearless, Utopia and Nirvana—to Mark’s studio, everyday and stage personas.
Beauty and music have always felt like the same language to me; they’re both just ways of putting how you feel into something other people can see or hear. – Amber Mark
The launch used Amber Mark’s music, a DJ set and playlist-linked vinyl sleeves to connect the artist, audience and brand.
Peptint marks an exciting new launch for Allies of Skin, and introducing it to the public for the first time — in a room full of people who could actually feel the difference — was the perfect way to bring it to life. Having an artist like Amber, whose work we’ve long admired, there to celebrate alongside us made the launch all the more meaningful. The evening drew a notable crowd, with guests including Francesca Eastwood, Tezza Barton, Annabelle Fleur, Emily Shah, Hana Sim, Amy Chang, Shay Sullivan among those who came out to celebrate the launch with us. – Andriana Gavrilovic, Chief Marketing Officer of Allies of Skin
Peptint Tripeptide & Goji Cells Plumping Lip Treatment will launch through Allies of Skin, Revolve and selected retailers, priced at $39.
For Mark, the collaboration demonstrates how musicians can translate their creative language into fashion and beauty partnerships without losing the identity that made them culturally relevant.
For Allies of Skin, her involvement provides something more valuable than visibility alone: a recognisable artistic world capable of giving the campaign its own mood, sound and personality.