img_1181After the release of BLM movement inspired gem, titled ‘TBC’, London based 18-year-old songstress, AMA LOU, drops ‘Not Always’, produced by NYC duo Like Minds. The new track is another taste of her sparkling fresh and seductive R&B infused production.

The track appears as a love song, but instead is a rather smart and meaningful reflection on the “superficial influences that occur in our lives, that often jade our perspective on who we are and the beliefs we represent…”img_1182ICYMI…watch stunningly perfect accompanying video, for previous tune ‘TBC’ directed by Jack Bowden and edited by Mahalia John, which captures the track’s real essence.