LA-based Toronto-born, enigmatic pop princess Allie X, shares her wonderfully twisted futuristic pop with the her first UK release of ‘Catch’ EP (out November 13th ). This is the stylish lyric video, directed by Jungle George, for lead single ‘Catch’.
Allie X explains: ”The lyric video for Catch is a direct look inside the protagonist’s mind. It Xplores the revenge aspect of the lyric more so than any other visual that I have created for the song.”
Allie X adds: “…If you need to become anonymous and wipe the slate clean, X gives you the power to do that, she explains. In mathematics, X represents the unknown quantity: its full of possibility. Once all the questions are solved, X becomes something else. At that point – she explains – Allie X will have found the missing part of herself. Eventually, if all goes according to plan, I wont be Allie X any more…I’ll just be Allie.”
‘Catch’ on iTunes
Photos by Logan White