When launching your own company, opening a hair salon is a pretty safe bet. With the beauty industry generating billions of pounds each year, you can be confident you will be running a steady business, regardless of the economic climate. Whether you have years of experience in styling, or you’re looking for a new challenge, here are 8 things you need to know before opening your own hair salon.
Create a Salon Business Plan
Before starting any kind of business, it’s important that you have a solid business plan in place which can outline your objectives for the salon, how you will achieve said objectives, as well as your sales forecast. Having a good understanding of the existing salon market and how you can make a difference in your area is what will help keep your business running smoothly.
Research Local Laws and Regulations
Once you’ve created a business plan for your salon, you will need to do your research into the local laws and regulations. These will vary depending on where you’re based, as well as the sort of salon you plan to open. For instance, a salon that only provides hair services will need a different license from a salon that provides additional services such as massages or facials.
Make Your Salon Stand Out
Whether you’re in a big city, small town, or village, the chances are you won’t be very far from a hair salon. With so many competitors on the market, it’s important that you do all that you can to make your hair salon stand out for all the right reasons. Consumers have more choice than ever, so if they aren’t happy with your services, they will simply go to another salon. There are various questions that you will need to ask yourself, such as what makes your salon unique, as well as the types of services you can provide to customers.
When it comes to obtaining products for your hair salon, you will need to talk to a distributor. Products such as chairs, drying stations, mirrors, and shampoo are necessities for any salon, so sorting out who is going to provide these items for your salon is crucial. For larger items such as dryers and chairs, you will need to engage with a larger wholesale distributor. It’s only natural that you will want to get good value for money, rather than paying over the odds for your products, so contacting several distributors will help you find the best deals.
Develop a Solid Client Base
As the owner of a salon, your number one priority should be ensuring your clients have the best experience possible. Not only will doing this result in repeat custom, but your customers are far more likely to tell their friends and family about your brand which can help expand your business. From the moment you launch your salon, make sure to be professional, attentive, and friendly at all times.
Choose the Right Location
Whether you plan on purchasing a building or renting retail space, where you house your salon can play a huge part on how successful your venture is. The location of your salon should be in a well-populated area, meaning customers can seek out your services with ease. You should also make sure that you aren’t too close to a competitor, as this can have a negative impact on revenue for both of you. Also, having a solid location with plenty of parking is advised, giving convenience for your clients.
Hire a Designer
If you’re financially able to do so, you may want to consider hiring a designer who can come in and help you along the way to ensure your salon is a success. Having expert help behind you can reduce stress levels and help you create an appealing and functional workspace.
Find the Best Energy Supplier
The day to day running costs of a salon can be extortionate if you aren’t getting the best deals. When it comes to keeping the costs down, use comparison sites like Utility Bidder where can find you the best hair salon energy rates. No one wants to be faced with a hefty bill at the end of the month, so comparing a range of commercial suppliers can help you stay in control of how much energy you’re using.
Starting any kind of business can be hard work, especially if you plan to open a hair salon. When you factor in the supplies you need, where to house your salon, as well as day to day running costs, being organised beforehand can help you stay in control and ensure your hair salon is a success with clients.