Surely, the charismatic 50 Cent has heard all the questions. Just how does the superstar artist whose first two albums alone (2003’s classic Get Rich Or Die Tryin’ and it’s much-anticipated follow-up 2005’s The Massacre) sold close to a combined 25 million copies, prosper in the music-downloading era of dwindling rap album sales? Can the defiant former drug dealer from killer Southside Queens, New York, painting an often times brutal and violent image of street life continue his amazing streak of three consecutive no. 1 hits on the R&B/Hip Hop, and Pop charts (“In Da Club,” “21 Questions,” and “Candy Shop,”), three top three singles (“P.I.M.P.,” “Just A Lil’ Bit,” and “Disco Inferno”), and 11 Grammy nominations? How does anyone who has overseen one of rap’s most successful boutique labels in recent years, G-Unit Records, as well as the burgeoning G-Unit clothing and Reebok sneaker line; a book publishing empire; and a chart-topping video game, Bulletproof, which all together has grossed over half a billion dollars, continue his swaggering dominance?

Easy. You go back to what first made you a worldwide icon 5 years ago-before the Hollywood film roles and spoils of celebrity. Just be 50 Cent.

Indeed, in these lean times, there is plenty of pressure for 50 Cent to deliver another blockbuster release. But with his third album Curtis, the superstar more than meets the challenge. And while the motivated MC is once again anchored by West Coast production deity Dr. Dre and best-selling rhyme icon Eminem, the 17-track Curtis finds 50, for the first time, collaborating with producers and artists outside the G Unit/Shady Records/ Aftermath camp. “In the past, it had to be producers that was affiliated with my team or unknown producers that I felt comfortable working with,” 50 explains. “But this time, I found a comfort zone that made me willing to work with everyone else and still made an album on my own terms.”

“My reason for naming this album Curtis is I wanted this record to be human,” 50 adds. “So that means displaying joy, laughter, pain, anger, aggression, and fear. I think this album is going to change how people think of me.”

50 cent live @ The RDS Simmonscourt this November 4th. Tickets are €62.70 are on sale next Friday Sept. 28th @ 9am through Ticketmaster and other usual outlets nationwide.
Booking Line: 0818 719 300.