LFW Takes A Bold Step Away From Fur In Its SS19 Shows

London Fashion Week has taken the bold first move to remove fur entirely from its entirety. Not a single catwalk will feature animal fur this September’s SS19 show. This year, the likes of Burberry, Tommy Hilfiger, Calvin Klein and Gucci stepping away from using fur in their collections, opting instead to explore other alternatives. The British Fashion Council’s chief executive Caroline Rush told The Guardian that this ‘highlights a trend we have seen over the past few years [and is] encouraged by the stance of multi-brand stores who are moving away from selling fur.’

The change was welcomed by a number of organisations working against animal cruelty with some considering this new statement made by LFW’s designers to be a nail in the coffin of the fur trade. Wendy Higgins of the Humane Society International UK said ‘It sends out a clarion call of compassion to the other fashion weeks in New York, Paris and Milan to similarly take a bold ethical stance, and it challenges too those designers still using fur to re-examine their morals. Fur cruelty is no longer welcome on the catwalk at London Fashion Week.’

LFW’s materials update reflects a wider cultural development, whereby more and more consumers are moving away from considering fur to be fashionable, and shifting towards more ethical and sustainable fashion choices. Recent years have seen an increase in anti-fur protester at LFW, from 25 in 2016 to more than 250 during last September’s shows, according to The Guardian.

Meanwhile across the pond at NYFW, Tom Ford tipped his hat to cruelty-free fashion with a faux crocodile skin collection featuring synthetic leather. The recently-turned-vegan designer’s decision acknowledges the cruel practice of the procurement of exotic skin which shares similarities with the fur trade in its treatment of animals for their skins. Ford is also among the labels who have removed fur from their collections entirely.

For a curated list of vegan shoe brands, check out this link.

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By Fiona Feeney ©FM