‘Craving’ is the lushly prelude to ISA’s debut album, scheduled in April on her own record label Licious Music.
The Swedish 20-year-old, an excitingly talented songwriter, artist and dancer, showcases her knack for sparkling pop production with a lush video (and dance moves) for her pop gem ‘Craving’, which is about “the struggle against the strong pulling power in an unhealthy relationship…”
ISA explains: “Most people knows how hard it is to act rationally in relationships. ‘Craving’ interprets the dilemma in trying to resist the attraction of a person who adversely affects one’s life, while it’s so insanely magical to be near him or her for the moment. The song is about losing yourself in a destructive relationship and pending between these emotions”.