BJÖRN BORG PRESENTS: GET IT ON TANDEM UNDERWEAR TO HELP COMBAT THE SPREAD OF HIV

Bjorn-Borg-get-it-on-catwalk1The BJÖRN BORG Get it On collection has been developed to raise awareness around HIV, which disproportionately affects young people around the world..

One Euro per sold underwear supports the MTV Staying Alive Foundation and an extra fun limited edition tandem pant – a pair of underwear with room for two – is sold with 100% of the proceeds supporting the MTV Staying Alive Foundation.

The SS14 collection was launched at an exclusive charity event in East London that climaxed in a zip wire stunt where MTV Staying Alive Foundation Ambassador, Becca Dudley, and model boyfriend Jay Hiest were wearing a limited edition unisex tandem Get it On underwear for two.Bjorn-Borg-Get-it-on-TandemBJÖRN BORG’s Head of Design, James Lee gives an overview on the GET IT ON limited collection and tandem underwear:

Bjorn-Borg-get-it-on-catwalkBjorn-Borg-get-it-on-catwalk4Bjorn-Borg-get-it-on-catwalk5Bjorn-Borg-get-it-on-catwalk6
#getiton
getiton.bjornborg.com
stayingalivefoundation.org

Leave a comment